Posts Tagged "Africa"

Mobile phones in Africa

Posted by on Oct 4, 2012

Whilst the Western world is moving from desktops and laptops to mobiles, much of the developing world is going straight to mobile. As SayaMobile pointed out, 4.6 billion jumped to mobile without using PCs first. The proliferation in mobile devices will provide ever more platforms to engage with people in developing regions – in Africa, there have been 316 million new mobile phone subscribers since 2000 (source: BBC). Here’s a quote from TechCrunch: In Asia and Africa alone, Saya Mobile estimates that there are 580 million — with upwards of 70 percent of them on Internet-enabled devices, many of them not smartphones. There is a clear opportunity for disruption here. As with other developing markets, messaging is a popular way for people to communicate in Africa. Part of that is because it is cheaper than phone calls. But in a region where money is so very tight (per capita income in Ghana, for example, is 4 percent that of the U.S.) those messages still cost something (up to 5 percent of their monthly salary going to SMS), and so Saya is offering to make it even cheaper — literally 1,000 times cheaper: Traditional SMS messages can cost $0.01 each to send (with photo messages costing more). Saya’s service uses so little...

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